Bassam Fellows Invests in Unconventional Catalogue to Highlight Latest Furniture Collection

Bassam Fellows, a luxury lifestyle brand that blends the timelessness of modern classic looks with the warmth, solidity and texture of the natural world, wanted to convey all of this in its new print catalog. While the coronavirus pandemic was forcing every company to reconsider investments of this kind, the brand recognized just how powerful such a piece could be. The catalogue arrived at a time when direct mail had slowed to a trickle, and recipients were starved for anything of real substance to hold.

Aiming for the rich, mysterious tone of film noir and vintage silver gelatin photo prints, designer Boris Bencic collaborated with photographer Deborah Jaffe and print consultancy Tocci Made to craft this moody Black and White aesthetic.